PPC or Pay Per Click or Google Ad-word, Pay Per Click Campaign, Google Sponsored Ads and so on. All are one and the same. PPC refers to the sponsored ads displayed on Google’s SERP’s on the Top, Bottom and the Right marked with (AD) highlighted in Yellow. But recently Google has announced removal of all right hand side Ads on SERPs worldwide. Just like market for the SEO is being renowned, the same way the Pay Per Click market is also growing rapidly. In now a day not only the market growing also the Cost Per Click (CPC) is also increasingly tremendously. CPC refers to the cost per click incurred while users click your Ads.
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